When it comes to social media management, it would be an understatement to say that there’s a lot of options. It’s hard enough to make a decision when you’re not even sure what your audience is like, but with such a vast array of platforms and strategies it can all feel quite overwhelming. Social media management is a necessity, but when you are starting out, it can be even harder than usual to know what’s the best way to go about it. There’s so much variety in social media management services in Singapore that you may find yourself struggling with which one to pick; whether you need help with your Instagram marketing or are looking to build a presence in Facebook groups, for example. It would seem that there is no single option that can handle your needs adequately.
Tips for selecting appropriate media management services
- Ask yourself, who are you?
The first thing to understand when it comes to selecting a social media management service is who exactly your audience is. The fact of the matter is that not one size fits all. Different platforms make different demands, and it’s important to know what your audience will be most receptive to. This will also help you decide whether you need a local or global agency, as well as just how many of each kind you’ll need.
- Know what your audience wants
Before you even think about where to locate your services, it’s best to know just exactly what your audience wants. This isn’t always easy, but it is vital. It can be tempting to base your strategy solely around where you think the most active users are, or on the best click-bait, but that can lead to some pretty awkward outcomes.
- Location, location, location
If you’re looking for global reach, it makes sense to go with an international agency. If you’re only looking for local action, a local service might be more appropriate. However, keep in mind that everyone’s in the business of selling themselves these days. Even something that claims to be local may have a more global reach, so do your homework.
- Make sure it’s worth it
With social media management services, as with any service, you get what you pay for. It’s best to go with agencies that are experienced in your specific industry and that have a clear process in place. If they don’t know what they’re doing or want to make things up as they go along, chances are good that they’ll either not be effective or will cost you much more than necessary.
- Protect yourself
This is a global economy, meaning that it’s global in scope. Whether your services are local or international, make sure they’re accredited and bonded. You should also ask for references and check them out just like you would any other service provider. If they hesitate, you may want to think twice before giving them your money.
A quick and easy way to make these kinds of decisions is to compare shops. Talk to local businesses and find out if they’re using any of the services that you’re looking at. This can give you an idea as to whether you’d like to partner with these local providers or if they’re too small.